How Burger King Transformed Restaurants Inside and Out for 'Spider

We love when a promotion is an all-encompassing installation. Lately, TV shows and movies have been doing much more than just decorating placemats or restaurant cups. Instead, they're going from the floor to the ceiling, branding just about every flat (and not flat) surface possible to achieve an all-encompassing branding experience.

The latest is Burger King's cross-promotion with the new Spider-Man movie "Across the Spiderverse."

Burger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.

Locations can be found across the globe 🌐

Queens, New York 🗽🇺🇸France 🇫🇷United Arab Emirates 🇦🇪Brazil 🇧🇷and others pic.twitter.com/668vMrHC6Z

— Modern Notoriety (@ModernNotoriety) May 8, 2023

It all ties in with a special menu item, which is a Whopper dressed in a red bun with black sesame seeds, reminiscent of the hero's costume. Sure, it's a stunt, but who doesn't love an extra superhero promo?

Spider-Man Whopper Coming To Burger King To Celebrate Across The Spider-Verse https://t.co/4so49Tuv5c pic.twitter.com/xM9MNB8OwQ

— GameSpot (@GameSpot) May 14, 2023

Other fast food restaurants like Wendy's and Nando's have created immersive pop-ups with shows like "Rick and Morty" and "Ted Lasso," respectively.

#ClioEntertainment 2022 Gold Winner - @RickandMorty: Sir, This Wendy's Is A Morty's by @adultswim https://t.co/mHkbO4xM77 pic.twitter.com/FDyXLiWg4x

— Clio Awards (@ClioAwards) January 6, 2023

It doesn't have to be one of the biggest fast food restaurants working with a major movie franchise. Any time your client is celebrating something, don't be afraid to go that extra mile, and think about every conceivable space where a logo could live.

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.