Re:Style 2023

4 minute read

If you could leave behind only one thing for your loved ones, what would it be? Hyundai started its Re:Style journey in 2019 to explore the answer to this question. Now in its 4th year, Re:Style is back with a new creative direction and a new designer on board – the one and only – Jeremy Scott. Read on to find out more about Re:Style 2023.

Re:Style is concerned with caring for the planet of tomorrow. This starts by looking at and evaluating our everyday lives. It starts with us thinking about where our clothes come from and how they're made, reflecting on the impact our consumption has on the environment and the planet.From airbags and seatbelts from old cars to recycled plastic bottles, sugar cane, grain, and oil – everything that would otherwise be thrown away is reborn. These fabrics and materials are reimagined as a designer's new threads, accessories, pockets, or as objects that serve as a source of inspiration.

The Re:Style 2023 Campaign

In 2023, Jeremy Scott, Creative Director of Italian luxury fashion house Moschino, is joining Re:Style. He is presenting an entirely new perspective on sustainable fashion that breaks the stereotypes that currently exist about this kind of fashion.

Jeremy Scott is unveiling his haute couture collection at the Re:Style exhibition that will be held in Seongsu-dong. This collection reflects on the past Re:Style movements and enables us to continue expanding Re:Style from a fashion to a lifestyle platform.

Here at Hyundai, we’re committed to building a cleaner and more sustainable world. Therefore, the creative vibe behind the 2023 Re:Style campaign is not just a claim, but a movement that will inspire people around the world. Now in its fourth year, Re:Style 2023 aims to extend the meaning of this movement and inspire people to challenge existing stereotypes. 'Fashion rebel' Jeremy Scott has become a part of the project for this exact purpose. He aims to break down stereotypes starting with the idea that the fashion and the automotive industry can't work together. And he wants to encourage us all to move and express ourselves in our own ways.

For Re:Style 2023, Jeremy Scott is launching an haute couture collection, rather than a ready-to-wear collection. With this collection, he is showcasing the innovative ways in which fashion can break the stereotypes currently attributed to sustainable design. In doing so, he is showing off the things that are unique to Re:Style.

New materials made from recycled plastics, waste nets, and bio-based components derived from sugar cane and corn, as well as materials such as steering wheels, seat belts, and car keys, all reaffirm the uniqueness of Re:Style and are used in ways that only Jeremy Scott can deliver.

Along with showcasing the innovation of Re:Style through Jeremy Scott's Collection, the exhibition also has an archival space with this year's ambassador Lauren Wasser that will reflect on the history and development of Re:Style since 2019.Lauren Wasser is an internationally renowned model who celebrates diversity by overcoming her limitations. Images from Lauren Wasser's photoshoot can be found all around the exhibition's archival space.

The Re:Style project started in 2019. The first movement of Re:Style was kick-started by eco-designer Maria Cornejo who created clothing using waste leather from car seats.

In 2020, Re:Style collaborated with six designers to explore the diversity of the fashion, and this resulted in a collection of clothing, accessories, and bags made from scrap cars.

In 2021, Re:Style expanded the scope of fashion materials not only by utilizing materials from scrap cars but also by creating apparel using the same eco-friendly materials that are used in our IONIQ series.

Visitors to the exhibition can also pick up a brand book about the Re:Style journey and philosophy, and collaborations with eco-friendly artists. There is also Re:Style merchandise including keyrings, t-shirts, etc. all printed with the KONA EV pixel motif, placed throughout the exhibition to help visitors to connect with the cause.

Ultimately, we hope that this year's Re:Style campaign will give us all the chance to think about how we can challenge our perspectives and make changes in our everyday lives today that will contribute to a more sustainable tomorrow.Here at Hyundai, we’re committed to bringing Progress for Humanity across all areas of our lives. Get on board and follow @hyundai on Instagram to stay tuned for Re:Style's future activities.